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Xymara - Colorants - BASF SE
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...build up a color library for every customer. In this way, the desired color shade of any pigment can be retrieved at any time. Moreover, a special tool permits interaction with designers anywhere in the entire world. This is possible via www.xymara.com, Color Evolution Guide, MetalFX effects or through the ColorViz 3-D visualization system. Creating Value with Innovations In the opinion of Nicola Lelli, Global Head Marketing Polymer Additives, the driving forces behind innovations in additives...
Kunststoffe international, 2008-04-14, Transparency Rocks, Color Adds Soul!
... for example, are combinations of our transparent pigments with a novel, highly effective and stable clarifier. This combination allows us to offer new stylings to our direct customers worldwide. We utilize special platforms, such as www.xymara.com, to communicate with designers and stylists and implement specific projects together with designers and manufacturers of brand name products. Kunststoffe: What do you consider to be the main focal points for color and design in Germany and Europe? Du...
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